4 Sure Fire Tips For Your Marketing Ideas – Small Business Success

When searching for marketing ideas for a small business online, you will undoubtedly come across information about mailing list campaigns and the importance of getting to know consumers. After all, why would anyone want to buy from you if they have never heard of your company before? Why would anyone feel compelled to order from your company if you give them no reason to trust you?

Here are some tips to consider before marketing your business;

o Marketing Ideas Small Business Tip 1: Email campaigns are considered to be a great marketing plan for a small company on the internet. It allows for you to connect with prospects. Just as long as they give you permission to contact them, then you will have better opportunities for success.

o Marketing Ideas Small Business Tip 2: As you get to know customers, you will have an advantage over competitors. You will have a good idea about what they want and how to provide them with what they want. When Marketing schemes for small company success will come to you more naturally as long as your email list subscribers are targeted and qualified. Keep in mind that you should not bombard them with email ad after email ad. You should never, ever send out junk mail. If you do that, you will defeat and undermine the best marketing schemes for small company success. They subscribe to your list because they want more information.

o Marketing Ideas Small Business Tip 3: You should not try to sell your subscribers anything when sending out emails. Instead, give them the information they seek and allow them to come to you. If you do a good job at providing them with unique content, they WILL come to you and buy from your company.

o Marketing Ideas Small Business Tip 4: Offer you subscribers special discounts for your products. People will always value you more for doing this.

While there are many other good marketing ideas for small business success, your main goal should be to create “and maintain” a good relationship with consumers through email. Having a list of qualified contacts is essential to the long term success of your business on the internet.

Best Ever Prospecting Letters for Commercial Brokers

In commercial real estate brokerage the prospecting letter process really works. To be successful at it you need to plan the process and control your actions as you progress.

Why will the ‘letter’ process help your prospecting efforts today? Well, it’s because the letters are less inclined to be ‘binned’; that is of course if you plan them correctly and follow the rules.

Here are some facts in comparing letters to emails:

  • Prospecting emails are not very successful at all. Most of the people you send them to will delete the communication quickly. As a by-product of the process you must have their approval to communicate in that way, otherwise you will be breaking the laws on ‘spam’.
  • A letter is very professional as long as you do not ‘overdo it’. In commercial real estate the best letter is compiled on one single page. The contents should be contained in no more than 4 paragraphs. Sign the letter personally in blue ink. Ensure that your signature is legible and professional (don’t sign in a ‘scrawl’ as it sends the wrong message).
  • Create the correspondence to introduce your upcoming telephone call. Make the call a few days after the letter has been received. The prospect will be expecting your call and will be more inclined to take it.
  • Always put your business card in the envelope. Don’t put anything else in a prospecting letter. The object is to sell yourself and your upcoming telephone call. Don’t confuse the message with bulky brochures on other issues and property matters. Focus on the one thing that is important, and that is your upcoming telephone call.
  • Design the letter for the person you are writing to. In other words you should have separate letters covering sales, leasing, property management, and retail. Get away from the generic approach and be specific to a part of the industry. Sell your upcoming telephone call on that basis.
  • Get a reference book on ‘words that sell’ or ‘phrases that sell’. Add a few words from the books into your letter to increase readability.
  • Every good prospecting letter should have a great headline. You want the person to read the message. Perhaps the headline you use could reflect local property activity or changes. Understand the concerns of the market and match the letter to the focus of investors, property owners, or tenants as the case may be.
  • The letters should be sent every 60 to 90 days. As part of that process, follow-up as many of the letters that you can. It directly follows that you should not send out too many at once and thereby create a situation where you cannot make the calls.

This is a system of prospecting. The letters are part of the bigger picture. They do not replace cold calling, but they add to the momentum that you would have in other prospecting processes. Start using the system as a boost to your market share.

Small Business Marketing Ideas? 5 Secret Places to Start!

Small business marketing ideas you’d think would be a dime a dozen yet it is the most frequently asked question that I get. Getting ideas are not the problem. What is hard on the brain is finding something that ten millions others haven’t thought of.

Here are 5 ideas that almost no one thinks about or has even heard of in some cases:

Google Zeitgeist:

  • The first thing that comes to mind is, “Huh?”. It is a German term which refers to “signs of the times”. Google uses it as a term to describe what the hottest searches are in any given moment. In other words, where are peoples’ minds? It is a great source of small business marketing ideas. Most of the time the top searches are on movie stars or sports figures that have done something they shouldn’t have and so forth. Keywording will be easy.
  • You can get great ideas from this and you know that the subject is already hot because the Zeitgeist list tells you so. What a great source of small business ideas! You don’t care about sports or movie figures? That’s alright. Sometimes the top search traffic is about the IRS or how to survive a multi day power outage. Come up with any product unique to the subject and you have an automatic hot market. (In the millions, usually)

Rentals:

You can use the list above to see which are the hottest movies or which new video game is getting all kinds of inquiries about it. Many small business marketing ideas will come as you write a product review or open a small web site, become an affiliate for a movie company, record label or game company and start selling. Again, you know the market is hot because search volumes are high. You can make it even hotter for your business using a good CPC campaign.

People are asking a lot about items on the zeitgeist. Most of them have their credit cards firmly clamped between their teeth. Make sure your little site, if you have one, is SEO’d properly and you’re off to the races!

What are your passions?:

  • This is an old, tried and true method of succeeding. It is one of the best small business marketing ideas ever. What are you really passionate about? Are you brought to tears when you hear of the plight of the Darfur rape victims? Famine and world hunger bring you to your knees? You maybe love radio controlled airplanes. Golf keeps you awake most nights. (I’m NOT implying that golfers or radio airplane enthusiasts don’t care about important issues!)
  • Whatever makes your heart pound, you can create a successful online venture for yourself. How can you make money, still feel good about yourself and have a clear conscience when dealing with things like world hunger? There are many ways and there is nothing wrong making a living funneling world attention and money on something that you love. Read the following idea and get information on affiliate programs.
  • Remember the good Samaritan of the bible? He could help the guy on the side of the road because he had money. You can do whatever you want with the money you make.

Create your own online bookstore:

  • No matter what your interest, you can create a tightly focused specialty bookstore. Places like Amazon.com and Chapters.ca and so forth all have affiliate programs. How can you help the starving people in Africa, lets say?
  • Design your bookstore to take your visitors to history books of Africa so they can learn how all this came about. Set up a part of your store on nutrition and what these people need. Set up another section on the heroes and saints of these people (who ever you see as hero. It’s your store, you decide.)
  • Love nature and want to do your share? Here are some small business marketing ideas that most people don’t realize can be created. Promote places like the Sierra Club on your site. Promote books on everything from bird watching to the ravaging of the planet. SEO the site properly and you will have oodles of traffic. Build your pages properly and you will have an immense positive impact on whatever stirs your stew. On the web, you can focus your business intensely like a laser on any small business marketing ideas you choose.

What do you know?:

  • If you are a plumber, create ebooks on plumbing repairs. Sell easy to make videos on how to fix a leak.
  • You love to knit? Give courses on knitting, sell specialty yarns and yes, make and sell your own easy to make videos.
  • You love to rebuild 1971 Mustangs? Just think of it… Mikes-famous-mustang-rebuilders.com!! Does this open a floodgate of small business marketing ideas for you?
  • You are a brain surgeon who loves to do research on nutrition to help brain cancer patients. Build a site, SEO it and run with it. Keep yourself happy, make money and improve the plight of some mighty unfortunate people.

I could go on forever, but I’m getting writers’ cramp. The internet is a river of gold. With that gold you can build your dream home, have the wardrobe of your dreams, do an incredible amount of good and what kind of price can you put on satisfaction with your life?

Make yourself a list of small business ideas and keep it handy where you can easily get at it to add, take away from or change what’s on there. Go with the premise that nothing is impossible because nothing is impossible.

Online Commercial Insurance Brokers Offer More Than Simply Business Insurance Price Comparisons

Consider a commercial insurance broker the next time you buy insurance online, until a recent resurgence of interest due to new online commercial products, they have not had a good Internet experience.

Brokers provide service, knowledge, quality products, claims help and advice as well as comparing insurance quotes, qualities that are rare or missing in the alternative self-service world of the online price comparison websites.

When direct personal lines cover became an acceptable method of selling and delivering insurance via the Internet, the soothsayers of business doom were crying the tolling of the death knell for the insurance broker as a profession. Even more so for the business insurance specialist intermediaries.

Commercial insurance was notoriously difficult to provide auto-quoting underwriting systems for and it was believed by the mandarins that commercial policies could not be sold online to an ignorant public.

It was imagined that all insurance business would be dealt with direct either by phone or online and the broker trade would decline.

What these people failed to realise at the time though, was that the broker business model, one based on comparing covers and tailoring policies to suit individual needs, was a time tried and trusted method that would re-emerge online as the peoples favourite method of buying insurance, albeit in a new bigger form of the price comparison site.

Commercial insurance price comparison websites were then predicted to replace the broker, as in effect they are providing the same comparative quotation service as the brokers but on a much larger scale.

Commercial Insurance Brokers realised that they were missing out unless they embraced the comparison site competition. Many of the larger and more Internet savvy brokers decided to take on the comparison sites and offer comparison websites of their own, often with great success.

They took their back office comparison systems and web-enabled them to provide a user-friendly interface. The larger commercial insurance sites now rival the big four price aggregators and many offer a wider range of covers.

With the ability to offer specialist products a broker has an advantage over a price comparison site, however many Specialist schemes from commercial insurance brokers can now be found on price comparison sites. You will often need to look deep and really research the market of quotes offered, to find them though.

Although many smaller brokers have signed up to the large price comparison websites, when you search for their products you are rarely shown these offerings. This is because many brokers have put tight underwriting criteria to the type of business they want from the comparisons site.

Often these restrictions mean that the price aggregator cannot quote their policy because of the restrictive terms imposed.

All online commercial comparison websites suffer from rigid acceptance rules defined by the underwriting company.

The fact that if for example, an office does not reach strict security requirements, then the office package comparison system is algorithmically instructed to decline the business.

Computer says No!

Consequently when the comparison sites quotes compared are returned to a prospective buyer, they are usually displayed in the order of cheapest first, showing those without any endorsements or cover restrictions.

Those smaller but maybe more relevant schemes that are maybe slightly more expensive or need some adjustments to the information entered to quote, are not getting a look in against the large insurers who can compete on price.

Many people, especially small businessmen on a tight fixed budget, mistakenly believe that the cheapest insurance is sufficient for their business needs.

This is particularly true of the sole-trader or self-employed tradesman who resents being told he must have public liability insurance to work on a building site for example.

His likely first port of call will be a search engine followed by a big brand price comparison site looking for the best deals.

Most commercial insurance brokers do not want this type of cheap liability business anyway, which is more trouble than it is worth if there is a claim.

They do want good bona-fide small business and registered companies for which they have the advantage over the price aggregators of offering not just specialist packed policies for shops,office, restaurants, pubs and commercial property but also a human face.

Today, more and more trade specific packaged policies are appearing on commercial insurance websites each month as bringing the product to market becomes easier.

Online brokers can offer telephone help, callback services, claims services, market knowledge and advice over price, human versus computer or simply just service. All things that are missing from the price comparison sites.

The new online commercial broker is taking back the initiative and levelling the playing field for the distribution of Insurance on the Internet.

On the whole the future looks rosy for the forward-looking broker who is willing to adapt and change from his Main Street outdated business practices and embrace the Web for all its potentiality.

On a cautionary note, many a local broker with traditional product offerings who does not adapt, will not be found by the general public and his market reach will always be local.

The Internet has allowed online commercial insurance brokers to introduce specialist risks and cover to the business market that would probably not previously been aware of the policies.

It has also spawned new risks itself such as cyber risks cover, professional indemnity and liability for consultants in every IT and online profession, and even commercial property insurance for web server farms.

The local broker is now international if he has the placement facilities.

Niche brokers with niche schemes are now providing these services to new global markets.