Posted on July 3, 2019
With the recession in full flow and more small businesses closing all the time, those that have survived this far are understandably keen to do everything they can to stay afloat. One key element to this is the use of the internet to cost effectively market whatever product or service is being offered.
The good news is that small business online marketing can be incredibly effective if done right and in my experience can produce the biggest bang for your buck possible in comparison to old-media types of advertising such as local newspapers or Yellow Pages adverts.
Indeed, once your online marketing campaign is up and running, if you have done it right, you should find that it continues to bring in business for you on a daily basis for month after month. Indeed, in our longest-term study to date, a website set up in 2003 to market a small business online still brings in revenue each month without having been touched since it’t initial launch.
Possibly the most productive online marketing you can do in terms of return on investment is to combine a well-built website with professional search engine optimization. This will lead to a website that is listed prominently in the search engines for terms that relate to your business, thus driving new potential customers to your door all day, every day. Your website acts then as a landing area for these people and convinces them to do business with you And as a result your bottom line benefits.
Posted on July 3, 2019
Purchasing a small business online has become a popular way for new and or modestly established internet marketers to get started making money online. In much the same way selling a website has become a way for developers to extract cash from their creations, leaving the burden of managing sites to others.
Purchasing a Small Business Online Has the Advantage of Longevity and SEO Credentials
An established website has a distinct advantage over a newly built one, namely that advantage of having been spidered / crawled by search engines numerous times. This means that a number of highly credible backlinks to the site have already been established, making the site’s content (and offers) much easier for the search engines to find.
How to Extract More Value Out of an Existing Web Presence
Although existing sites may have the advantage of being thoroughly crawled by search engines, many times the site design is poorly optimized for what ultimately became the existing content on the site. Often times a little dusting off of the content, dressing up the site title, keywords, and description (to better match the page contents) can bring a dramatic increase in traffic for little or no cost to the new owner. More (targeted) traffic to a website inevitably results in more money.
Tips on Starting from Scratch
Although it is easier to simply throw down some money and buy an existing internet property, there are many times when no existing properties are for sale. When there are no established sites for sale sometimes the next best alternative is to partner up with someone already in the space. That’s where a good affiliate program can come in handy.
Purchasing a Small Business Using an Affiliate Program Template
Highly profitable web businesses many times will offer pre-made site templates to affiliates who sign up for their program. This can be a great way to get an optimized, professional, highly attractive presence in that market quickly. The new affiliate will pick up a domain name to use and load the template onto a hosting account for that domain and have a new high quality site to promote up in a day. Then it becomes a question of creating content and building some targeted backlinks to get the site indexed.
Purchasing a small business site template this way can be a good way for a new web marketer to get started. It has the advantages of the professional sales content and end product already made with only traffic generation left for the new affiliate to do.
Posted on June 14, 2019
Banking is an integral part of every business. With a bank account, you can manage the important phases of your business such as payroll, transactions, accounting and tax income reporting. Therefore one of the very first things you should do if you own a small business, is to have a business banking account.
Benefits of Online Business Banking
Today, things are made a lot easier by small business online banking. Most banks now offer some type of online banking service to their clients, including small business owners. The benefits of maintaining an online bank account are numerous. To cite a few:
You can view your statements online without having to wait for them to arrive by mail each month
You can review account activity (deposits and withdrawals) for up to a certain period (depends on the bank)
It’s much easier to keep track of payments, client transactions, employees’ salaries, etc.
Transfer funds from one account to another
Lower transaction fees compared with traditional banking methods
Type of Banking Account
It would be a mistake to think that a personal bank account would do for this. On the contrary, you should have a separate bank account for your business from the start. Yes, even if your business is just a small one. In the long run, the costs of maintaining two accounts will prove to be a wise investment. Check out all the benefits:
- Lesser costs. Business accounts are entitled to expense deductions; personal ones are not.
- Clean record history. You don’t need to wade through a myriad of personal withdrawals and deposits to find your merchant transactions. When you look at your account history, you know everything in it is business-related. If they were to get mixed in the same account, you could easily miss something.
- Client confidence. If you use your business name for your transactions instead of your own name, it looks more professional. People have the feeling they are dealing with a “real” company with an office in a skyscraper building. An individual’s name, on the other hand, sounds amateurish.
- Easy declaration. The government wants to see clear and clean records when it is time for you to make tax declarations. If your account is messy, your dealings with the authorities will be more difficult. This is an unnecessary distraction for you, your accountant and your business.
- Electronic payment. When you have an online bank account, it’s easy to carry out transactions over the Web. You can accept or send payments directly with your account, or through PayPal, credit card, etc.
Today, technology has made things a lot easier for a lot of entrepreneurs. You can conduct your business from within your home. You have access to instant information that would’ve taken a professional accountant to do before. But that is if you can keep up with the ways of modern life. Don’t get left behind. Open a small business online banking account now and reap the rewards.