Posted on July 3, 2019
With the recession in full flow and more small businesses closing all the time, those that have survived this far are understandably keen to do everything they can to stay afloat. One key element to this is the use of the internet to cost effectively market whatever product or service is being offered.
The good news is that small business online marketing can be incredibly effective if done right and in my experience can produce the biggest bang for your buck possible in comparison to old-media types of advertising such as local newspapers or Yellow Pages adverts.
Indeed, once your online marketing campaign is up and running, if you have done it right, you should find that it continues to bring in business for you on a daily basis for month after month. Indeed, in our longest-term study to date, a website set up in 2003 to market a small business online still brings in revenue each month without having been touched since it’t initial launch.
Possibly the most productive online marketing you can do in terms of return on investment is to combine a well-built website with professional search engine optimization. This will lead to a website that is listed prominently in the search engines for terms that relate to your business, thus driving new potential customers to your door all day, every day. Your website acts then as a landing area for these people and convinces them to do business with you And as a result your bottom line benefits.
Posted on July 3, 2019
Purchasing a small business online has become a popular way for new and or modestly established internet marketers to get started making money online. In much the same way selling a website has become a way for developers to extract cash from their creations, leaving the burden of managing sites to others.
Purchasing a Small Business Online Has the Advantage of Longevity and SEO Credentials
An established website has a distinct advantage over a newly built one, namely that advantage of having been spidered / crawled by search engines numerous times. This means that a number of highly credible backlinks to the site have already been established, making the site’s content (and offers) much easier for the search engines to find.
How to Extract More Value Out of an Existing Web Presence
Although existing sites may have the advantage of being thoroughly crawled by search engines, many times the site design is poorly optimized for what ultimately became the existing content on the site. Often times a little dusting off of the content, dressing up the site title, keywords, and description (to better match the page contents) can bring a dramatic increase in traffic for little or no cost to the new owner. More (targeted) traffic to a website inevitably results in more money.
Tips on Starting from Scratch
Although it is easier to simply throw down some money and buy an existing internet property, there are many times when no existing properties are for sale. When there are no established sites for sale sometimes the next best alternative is to partner up with someone already in the space. That’s where a good affiliate program can come in handy.
Purchasing a Small Business Using an Affiliate Program Template
Highly profitable web businesses many times will offer pre-made site templates to affiliates who sign up for their program. This can be a great way to get an optimized, professional, highly attractive presence in that market quickly. The new affiliate will pick up a domain name to use and load the template onto a hosting account for that domain and have a new high quality site to promote up in a day. Then it becomes a question of creating content and building some targeted backlinks to get the site indexed.
Purchasing a small business site template this way can be a good way for a new web marketer to get started. It has the advantages of the professional sales content and end product already made with only traffic generation left for the new affiliate to do.